When you consider “the old ways” of doing marketing for your business versus some of the newer methods, you might begin to wonder which avenue you should chase the most. Sure, print marketing still has its place in the world, but isn’t the internet where all the customers hang out?
One of the older ways that business owners let people know about their business was through passing out business cards, but is there a point to that these days when you can just point people to a Facebook link or a dedicated business website? Business cards still their place in the marketing landscape, a fact which keeps business printing experts busy to this day.
People Still Like Physical Forms of Print
While the internet has presented us with a ton of modern conveniences, don’t make the mistake of thinking that people don’t still valuable printed marketing materials. There is something magical about a piece of print that you can physically hold in your hand something that doesn’t equate to just pixels on a screen.
While it is valuable, of course, to have your business listed online, remember that people still like the ability to take and hold a business card, which they can keep their wallet for if they ever need it.
Business Cards Can Be a Great Way to Generate Business
While you can always point people to your Facebook listing for your business, never underestimate the efficacy of business cards. They can be professionally printed to look great, and people like to see this kind of thing. A great-looking business card can help cement your business in the minds of potential customers, and when they pull your business card out of their wallet, they will remember your business right away.
Which is the Right Option For You?
Truthfully, the best option is to go for both. Why not have business cards that you can hand out to use in conjunction with your social media efforts? If you cover all of the bases, you will be sure to attract customers from the physical and digital spectrum, and either one is a win if you convert that visitor into a paying customer.